![]() ![]() ![]() ![]() On YouTube alone, the video received almost two million views. The brand can also attribute its reputation and immense popularity to the way it communicates in its marketing campaigns.įor example, let’s take a peek at one of Apple’s YouTube videos that was part of the Inclusion & Diversity: Open marketing campaign. While some of its success is due to the flawless quality of the products manufactured, there’s more going on here than meets the eye. An example of multicultural marketing done right:Īpple is a brand that holds a very special place in many consumers’ hearts.Global brands, in particular, having large, worldwide spread offices and employees, face potential miscommunication situations more often in both external and internal communication processes.Ī bulletproof multicultural marketing strategy based on proper research will likely skyrocket a brand’s popularity in many markets. For more prosperous personal and business relationships we have to be open and adaptable, nurturing constructive communication with people from all backgrounds.Ĭheck out some of the best software tools for working remotely 23 Best Remote Work Software Tools (2022 Edition) 3. With diversity in the workplace also comes the call to develop better cross-cultural communication skills. Equally, the example and statement above remain applicable, whether related to age, gender, socio-economic background, etc. This rule applies without exception, regardless of an organization’s activity range or industry. The better a company understands its target audience, the greater the success it will have. ![]() This can be extremely useful when considering the best ways to reach various target groups when conducting marketing initiatives. According to data, companies with racially and ethnically diverse leadership and executive teams have a 36% higher likelihood of financially outperforming companies with little or no diversity.Įxamining this in greater detail can unearth many opportunities that managers can harness to increase a business’ growth potential.įor example, hiring employees across different age ranges can provide valuable insights into a generation’s habits and consumer preferences. This will enable you to create a positive work culture, bringing out the best in all team members.ĭiversity is an asset and a core value that all companies should hold. In a multicultural environment, developing solid cross-cultural communication skills is vital. Why is cross-cultural communication important? And how well they adapt their communication style to their co-worker’s culture. How can Brosix help you strengthen your cross-cultural communication skills?Ĭross-cultural communication can be defined as a dialogue or any kind of interaction (both verbal and non-verbal) between people of different nationalities.Īpplied to a business-oriented context, cross-cultural communication refers to how well people from different cultures interact in a business environment. How to improve cross-cultural communication in the workplace? Obstacles against effective cross-cultural communication Intercultural Communication in Contexts, Eighth Editionīy Judith N. ![]()
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